The globalization of the music industry offers artists new opportunities to establish their presence, cultivate a community of listeners, and kickstart their careers. Nowadays, many artists lean towards self-promotion, thanks to the numerous tools and resources available, particularly on social media. Nonetheless, record labels remain important, significantly influencing music promotion and the overall trajectory of an artist's career. If you're curious about
why musicians need record labels in the global arena, take a look at our article. We will analyze various historical examples and present key metrics from recent years to demonstrate how record labels affect promotion and strengthen an artist's visibility worldwide.
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